SWY - iFlair Web Technologies

About SWY

SWY is an acronym of “Starts With You” it focuses on fitness and health of the person. We care for the users who work with their passion but also should care about their own.

SWY is an online platform for creating awareness about health, providing tips on healthy foods and also providing solutions in fitness where users can buy our product and we will make sure we provide the best guide to them.

Issues faced

Payment integration

Fitness routines for the user

Protecting sensitive information for user

Designing website for mobile and desktop

Subscription plan

Fitness calculator

Audio player integration

Our Approach

SWY wanted to build the website and mobile application for play and app store. As they approached us they just had the requirement and we started with the initial approach for designing the website on figma. As for the design approach they gave some more suggestions while creating the website. After the QA of design the website was developed

For creating the mobile application while creating the design we gave suggestions and helped them by making process solutions while creating the page. We also took care of the QA in mobile responsiveness and image as per the requirement given by the client. It took much time while creating the mobile application design as the approach from us and them was on solving the design errors.

The challenge

Video player integration

User friendly design

Personalized recommendation

Customer support

Sending invoice to the user

Testing on all devices

SWOT Analysis

Strengths

Personalization
Educational content

Weakness

Content accuracy
User engagement

Opportunities

Market growth
Partnerships

Threats

Change as per user preferences
Market competition

Strategic solutions

Personalization
- Creating the solutions for personal user for maintaining the health and giving tips and solutions for improving the health
Improved health outcome
- Personalized plan and recommendation for the user who is looking for a custom solution and can buy the subscription plan to know more details about the offer and how we improve user health daily.

Responsive
- Seamless experience while using mobile and desktop
Custom reporting
- Ratings on completing the task and also providing insight about health like burn calories and improvements in their health..