Nametags4u - iFlair Web Technologies

About nametags4U

NameTags4U is an ecommerce business based in Lakeland, Florida. They offer a variety of customizable products, including personalized badges, drinkware items, tags, custom t-shirts, and more.

Users can customize their badges, tags and more just by selecting categories like color, background color, adding text, and changing the border. Once satisfied, they can add the badge to the cart and proceed to the payment page. After payment, the backend team will design and process the order.

The platform offers users the option to choose from ready-made designs or customize on their own. Their aim is to provide a seamless user experience on the website and attract more visitors.

Issues faced

Customized theme

Plugin integration

Product configuration

Real time product view

Speed optimization and performance

Reporting

Our Approach

The client was having an old legacy system. He gave us the requirements for designing and developing the new system with customized plugins.

Users can customize their badge design by selecting colors, adding custom text, changing text lines, adjusting background colors, and incorporating special backgrounds.

All customization options are available across categories, with prices displayed, allowing users to easily add items to their cart for purchase.

The challenge

Structured data

Maintaining the clean structure while designing the new website from the legacy system already developed.

Database Migration

Understanding the data and migrating the data from one website to another takes a lot of time and effort to update all the things. We have to also insert a new column for categorizing according to the client preference.

Real time product view

Users can change the bg color, badge and other variations which can be selected from the categories and the view of the product can be seen in real time.

Attracting for more visitors

To attract more visitors we have done SEO, change in keywords regularly and so by maintaining the website regularly customers achieved a high google ranking and they are getting more traffic.

SWOT Analysis

Strengths

User friendly interface
Customization
SEO friendly

Weakness

Dependency on plugins
Security risks

Opportunities

Content Marketing
Customized category
Custom plugins

Threats

Technological changes
Competition
Cybersecurity threats

Strategic solutions

Real time preview for customized tags
- Users can view changes in real-time as they select subcategories from the category section. If they
  decide to make changes, they can see the updates immediately according to their selected subcategory.
Streamlined process flow
- We provide easy navigation for users, allowing them to select products and move through the website
  seamlessly.
Improve product functionality with help of woocommerce
- We used WooCommerce to enhance the product functionality, which optimizes page performance and ensures
  quick responses to user actions on the website.

Custom Product and configuration
- Customizing the category and subcategories of the product and giving users more options to select and
  view the product image in real time.
Optimizing speed
- Using customize theme and lightweight to quickly improve the speed of the website
Plugin Management
- Using Plugins which need the plugin and unnecessary plugin need to be removed. For managing the SEO specific plugin Yoast SEO and Rank math is been used
Monitor and Analyze
- Analyze the website regularly and monitor closely for improving the speed, identifying the issue and resolving those issues.