FluxBridge PIM - iFlair Web Technologies

About FluxBridge

FluxBridge PIM is an eCommerce company specializing in a diverse range of consumer products, including electronics, fashion, and home goods.

As year on year it has a growing inventory and expanding sales channels, FluxBridge PIM required an advanced solution to manage product information across multiple platforms efficiently.

We delivered a tailored solution that perfectly aligned with their needs by customizing the product information management system(PIM). The key focus was the level of detail for the product and ensuring that the solution met their specific requirements.

Issues faced

Reporting and Analytics

DAM integration

Manual data entry

Inconsistent product information

Managing product catalog in multichannel

Our Approach

The wholesale market client was looking for a PIM integration s/w.It was to tackle product information in the products like fashion industry, electronics, home goods and they were ready to replace PIM software with our customized solution as they wanted more customization in the product information as well as updating data in real time.
- The client was using the PIM tool and in the backend they were managing massive amount of product information with large no of SKU

The challenge

Assessment and planning
- We have assessed all the data while changing and identify what are the areas of improvement, understand their needs, challenges and objectives
Customization and configuration
- Defining product attributes, data hierarchy and configure user roles and permissions
Data enrichment strategy
- Customize the strategy as per industry standards and KPIs
Deployment and training
- Once the PIM solution is tested thoroughly we integrate with the current system
- Provide training and manual guidance to the clients so that he can easily work with all the modules.

SWOT Analysis

Strengths

Centralized data management
Automation on data entry

Weakness

Complexity
Training and understanding

Opportunities

Sustainability trends
Growing ecommerce market

Threats

Technological changes
Market competition

Features of a FluxBridge PIM

1. Organize data in different groups

To effectively manage various data points for products, organize them into groups as example:
- Basic Information Group: Includes essential details such as brand, description, and price.
- Rich Information Group: Contains additional details like color, gallery options, and product type.
- Logistic Info Group: Covers logistical aspects such as stock, date, and availability.

When viewing a product, you’ll see an attribute section divided into these three groups: Basic Info, Rich Information, and Logistic Info. This structure helps keep product data organized and easily accessible.

2. Add filters

You can add multiple filters to streamline product management. One filter allows you to view products with 100% completed basic information, as shown in the image. Another filter helps identify products with incomplete information, so you can easily track what needs to be updated and which product details still need to be completed.

3. Smart list

You can save the filters in a Smart List. This allows you to track your to-do list by showing products with incomplete information that you need to update, as well as products with completed information. This way, you can efficiently manage and prioritize tasks related to product data.

4. Track progress using completeness attributes

To manage product information effectively, follow these steps:
- Go to Settings and create an attribute named “Completeness.”
- Merge this “Completeness” attribute with the product groups you’ve created.
- Create additional attributes for other groups in the same way, such as “Basic Information.”
- Repeat this process for two more attributes relevant to your other groups.
- Edit the group settings under Settings, selecting the “Completeness” attribute for the specific group.

This setup will help you track which product details are missing and the percentage of information that still needs to be completed. Additionally, it will add filters to simplify the management of product information

5. Creating different product families

Creating product families helps categorize items in the fashion industry, such as dresses, shirts, and trousers, making it easier to identify whether they are for boys, girls, men, or women. For example, an accessories family might include watches and shoes. This system streamlines organizing and understanding different types of wearables.

Strategic solutions

High performance database architecture
- Indexing: Removing duplicate existing values while searching it also speeds up the performance and the speed.
- Query optimization: query optimization techniques to improve the speed of data retrieval
Advance data search and filtering
- Use of elastic search will help in improving the filtering capabilities when we are dealing with large amounts of product information.

User friendly UI/UX
- Allowing customers to manage their workspace and also providing drag and drop features for product catalog which can be easy for non-tech users.
CDN integration for digital assets
- Store and distribute images, videos, and other media assets via a Content Delivery Network (CDN) to ensure fast loading times globally