Let us talk about the Google’s Latest Mobile Friendly Update called “Mobilegeddon”!

Jan 06, 2022 |

9 minutes read

Google has had major releases in its updates in the last five years. These updates majorly focused on making the search engines a more intelligent, effective means of supplying information. At the core, it is always aimed at serving users with the right and useful information regarding their respective search queries. Amongst these developments is the very popular Mobile Friendly Update, through which Google makes history in mobile search experiences with the algorithm it designs.

It doesn’t come as a surprise that Google shifted the site to the improvement of the user experience for mobile users. With mobile devices rapidly replacing other regular devices in our daily lives, Google Mobilegeddon is an update that puts a special focus on websites that work perfectly across smartphones and tablets.

Mobile and Google’s Focus on User Experience

Today, more than the actual desktops, it is the mobile device that is mostly being used to access the internet. Studies show that mobile has even surpassed desktop searches and interactions online. Thus, business houses have to ensure that their websites must be adjusted for mobile use and Google also caught on this aspect by making sure that its focus is mobile first.

Websites, that are mobile-friendly according to Google’s criteria, are ranked higher in mobile search results. A decrease may also be noticed in the search results of the websites not meeting the criteria.

This is one of Google’s updates, which only concentrates on users using mobile. Here are the reasons why this update is important:

Mobile-first indexing: Google is now evaluating its mobile version of a website to rank as the primary source; this means mobile optimization is very important.
Enhanced user experience: Sites that rank better are accessible using smartphones, and the users can easily find the desired content and access it in the shortest time possible.
Real-time impact: With this real-time update, any website can regain lost traffic at any time if it meets mobile-friendly requirements.

Significance

1. Responsive Design Requirement

Sites are highly advised to consider the aspects of responsive design so that pages can easily change from small monitor sizes to bigger sizes within many devices without disturbing such a process of navigation. Such flexibility has become recently a mandatory requirement within any proper SEO consideration.

2. Blocked Resources

Google recommends that site owners should never use blocked JavaScript, CSS, & image files since this may undermine its assessment of the mobile-friendliness of the website

3. Load Speed

People hate slow-loading pages, yet they also punish rankings. More so, a fast-speed mobile site will increase the rate of user engagement and thus enjoy better ranking within the search pages.

4. Avoid Unplayable Content

Content that won’t be accessible on mobile devices, for instance, Flash videos will make user experience very terrible. All multimedia content must be mobile-compatible.

5. Get Rid of Broken Redirects

Redirecting mobile users to irrelevant pages or creating mobile-only 404 errors can damage your rankings. Always ensure mobile users are directed to the right pages.

6. App Download Interstitials

Blocking access to a website using full-page application download prompts also leads to penalties, hence the use of banners or less annoying prompts.

7. Irrelevant Cross-links

Users should not be driven to the pages of an irrelevant website by just navigating from it. Try that internal linking to the pages must be proper and flawless. Google provides a Mobile-Friendly Test Tool, and webmasters can test whether their sites are mobile-friendly or not.

How to do it:

1. Run the Test: Simply insert your website’s URL into Google’s Mobile-Friendly Test Tool and receive instant results.

2. Review Recommendations: Note the findings and address issues like page speed, blocked resources, or a nonresponsive design.

3. Roll Out Fixes: Collaborate with your developers to fix all errors and make your site.

Shocking Stats on Mobile-Friendly Websites

Recently, a poll of shocking facts regarding mobile-friendly sites came across; these facts included the following:

10% of the world’s most visited sites failed Google’s mobile-friendly test
90% of the top 100 websites pass the test Google holds for these types of sites, a very strict bar.

These numbers show how important it is to stay ahead of the pack in the mobile optimization race. Companies that fail to adapt will lose visibility and traffic, but those embracing mobile-first practices experience a competitive advantage. It’s an update where Google favors those sites that provide excellent

Experiences on mobile devices. Therefore, for the user, it would mean fewer frustrations when accessing the websites on smartphones.

Mobile users experience the worst times when broken links or unreadable content arise. Google removes the frustrations through the removal of non-compliant websites from mobile search results. Therefore, it is ensured that relevant, well-optimized content will be delivered to the user. The ultimate satisfaction level will then increase.

How to Remain in Front of Mobile-Friendly Generation

As mobile-first strategies prove to be key success factors for businesses, the following are some workable tips to ensure that your website adheres to Google’s requirements for mobile friendliness:

Adopt Responsive Design: Ensure responsiveness for any given screen size.
Optimize Images and Multimedia: All visual media to be ensured mobile-friendly by format.
Speed is a priority: Optimize code, compress images, & use faster hosting solutions to minimize page load times.

At iFlair Web Technologies, we specialize in creating websites that not only meet but exceed Google’s latest updates and mobile-friendly update requirements.

Future of Mobile-Friendly Websites

As mobile usage continues to grow, businesses need to be ever-vigilant about optimizing their websites to meet the changing needs of users. Keeping up with Google’s latest updates from Google-H-H and focusing on mobile-first practices will be the only way to maintain relevance and succeed in the long run.

Ready to have a mobile-friendly website superpower? Let’s get in touch with iFlair Web Technologies today and get ahead in this world of web development where anything changes. This version has ensured strategic placement of keywords for improving readability and relevance while boosting SEO potential. Do you need any further refinements?

Jinal Shah

Jan 06 2022

Jinal Shah is the Managing Director of iFlair Web Technologies Pvt. Ltd. and has been leading the company since 2004. With over 25 years of experience in driving business growth and establishing new business directions, Jinal Shah has successfully supported organizations from startups to Fortune 500 companies. He is dedicated to sharing insights on emerging technologies and industry trends, offering thought leadership on various platforms.