WordPress + Laravel Development project for Net Effect

About Net Effect

Net Effect is a comprehensive system designed to streamline operations for travel agencies. It provides centralized access to a unified database of holiday offers, allowing agencies to manage bookings and showcase products on their websites.

It also supports global email marketing campaigns, enabling agencies to attract new clients and encourage existing ones to share offers with their networks.

Issues faced

Booking system integration

Email template design

Client feature access

Automated email for events and campaigns

Offer management

Our Approach

As the requirements were clearly defined by the client. He wanted to develop his own system where he can offer services to travel marketing agency worldwide

Below are the requirements

Developing the system for travel agency
- Working on 170+ website with net effect
Database
- Managing 50,000+ properties
- Managing 1 Million+ cruise details

The challenge

SEO Optimization

To implement SEO strategies for improving the google rank and get more organic traffic into the website

Responsive design

Managing the responsive design in multiple screens for optimal performance

Customer support

Automatic response for the common queries and other complex query will be handled by the team

Integration complexity

To create the central DB, property & inquiry management require a deep understanding of the workflow.

User engagement

Engage user to book or inquire about travel packages

SWOT Analysis

Strengths

Insights on user behavior
High Market reach

Weakness

Dependency on data

Opportunities

Improve customer experience
Developing advance feature

Threats

Technology dependency
High market competition

Strategic solutions

Centralized Database
- The system allows multiple travel agents from around the world to access and use the same database, helping to enhance your website’s global presence and reach.
Analytics Integration
- With integrated analytics, travel agents can gain valuable insights into user behavior and the effectiveness of marketing campaigns, allowing for better decision-making and tailored strategies.

Email Automation
- Automated email campaigns make it easy to follow up with leads and promote special offers, helping travel agencies maintain engagement and boost bookings.
Property Management
- Manage and showcase holiday packages efficiently. The system also provides recommendations for properties and allows agencies to offer various promotions and deals.